How we came up with our name, with three founding members ergo the number 3 and 'Frog' in homage to Hartmut Esslinger founder of 'Frog Design'. Esslinger ushered in an era of emotional design in response to the mostly function-oriented products of the day, Esslinger design was born out of a desire for improving the everyday lives of people, with a passion for innovative technology... We like the design ideology that underpins Esslingers' design principles. Apart from the fact that we just love the word Frog, how it just rolls from the tongue and it's memorable isn’t it!