With SEO, there is no one size fits all solution. Each website is as unique as the next and every industry, niche or geographical area a website is competing within requires a completely different strategy.

An example of two clients that want to improve their SEO rankings for different keywords. The first is an insurance broker trying to get high Google ranking for the term 'car insurance Ireland'. The second is a Limerick based window cleaner that wants to rank well for 'window cleaner limerick'. The exact term 'car insurance Ireland' is searched on average 15,000 times per month on Google. The sites that dominate the organic search results currently are national brands such as 'aviva.ie', '123.ie' and so on. These companies have massive online marketing budgets at their disposal. Compare this with the window cleaner looking to rank for “window cleaner Limerick” which is searched 300 times per month on average and whose organic search positions are made up of small/medium regional businesses with limited marketing spend. You see where were coming from...

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